This commercial went crazy.
People made reaction videos and made memes about it.
It reached #1 on Youtube trending days after the iPhoneX launch.
It was written about all over the place. It was a lot of fun to see.
The story of this spot is that everything got killed three days before the shoot. We wound up rewriting the script during callbacks. Proud of how it turned out and grateful to have worked with such an amazing team.